HOW WE DO IT: OUR WIZ ALGORITHM®
Our pioneering five-step algorithm brings together the digital and emotional intelligence , displayed through Wizbit® — which is enabled to capture communications about the brand, regardless of time and context, and across all digital channels.
How it works
M1: WIZ INTEL
Identifying who is interacting with your digital spaces, and what value is given to each of these players over the funnel. We have divided this analysis into four major areas:
CRM and data bases
Search for competitors
M2: WIZ EMOTIONAL
If you know what they are doing, thinking or how a person interacts with your brand, you can anticipate their moment of truth to offer a personalized product or experience.
Through social Intelligence, we search, understand and categorize the conversations and searches that users perform at a certain time or in real time, identifying and selecting who among these users are more susceptible to receive Information about a particular product or service.
The combination of M1 and M2, plus the TIC-Data, generates the Wizbit® — our proprietary unit of efficacy that shapes up a “profile” of a person or groups of persons, allowing us to set out the acquisition process.
For the most part, users change their perception or interests all the time — so their interaction with the brand properties is what ultimately sparks off the audiences’ behavior.
The Wizbit® is unique, because it changes and adapts according to the above-mentioned factors, offering the continuous optimization on the campaign's performance as well as generating audience alerts.
M4: AHEAD OF THE GAME WITH DYNAMIC PLANS
By anticipating that the Wizbit will be changing, we stay ahead of the game, proactively reacting with dynamic action plans, which will vary based on the day-to-day results of a single action plan. Below are some of the areas that offer plenty of opportunities for optimization:
Allocated budgets per area
M5: WIZ ENGAGEMENT
The key is to our success lies in understanding each click or impression, connecting the different multi-channel advertising efforts and driving them towards the same objective.
DMP – It acquires information and generates new audience segmentation opportunities through a look-a-alike analysis that includes across all channels.
DSP–Ad server – It serves as the acquisition authenticator and centralizer for all clicks and impressions. It prevents fraud, truly keeps track of the P2C attribution and awards the ownership of the cookie to the brand.
CRM – It verifies performance, and together with the DMP, offers in real time the possibility of purchase per look-a-likes, but with with a higher level of security by engaging the DSP–Ad server.
BI Analytics – We have dedicated resources to solve, visualize and activate the metrics that drive your business (together and separate), plus a dynamic and always-on dashboard for the activation of solutions.