Success Stories

 

We’ve applied our business-intelligence methodology to propel diverse industries, and we’re getting ready to share our success stories. Coming soon. 

 
 

Our Stories

 
 
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Driving In-Store Traffic

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Business Intelligence

(Education)

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Digital

(Banking)

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Mobile App

(Banking)

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E-Commerce

(Telecommunications)

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E-Commerce

(Retail)

 
 

Case Study

 

DRIVING IN-STORE TRAFFIC

An important Premium Reseller came to us facing a huge challenge: They needed to verify if the users who were impacted by their digital campaign actually visited the point of sale.

Through our Audience-Driven Intelligence methodology, we were able to find specific audiences for the campaign and show whether or not they reached the physical point of sale.

  • We were able to isolate and pinpoint the users who visited the point of sale.

  • Sex, age, buying power, household size, education level, social status, and the  geographical place of conversion were also identified.

  • Strategic optimization was made to tweak both the offer and content, which increased engagement in the following campaigns.

By going above and beyond of the initial scope of work helped solidify our relationship with the client, so much that not long after we became strategic partners.

You can also join the Twinkey® universe.

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BUSINESS INTELLIGENCE (EDUCATION)


One of the great universities, based in Miami, Florida, approached us with the goal of understanding their audience and the market.

Thanks to the implementation of our proprietary algorithm, we generated a unique business model, based on Audience-Driven Intelligence, which enabled us to achieve the following:

  • 100% of Owned Media Integration: WEB- SOCIAL-CRM-DSP-DMP, now all marketing efforts have a 360 vision based on the user’s journey.

  • 100% of real-time insights, with real-time user detection of those who are susceptible to receiving communication of the brand.

  • 100% control of media through a dynamic attribution model that sets up how the different efforts work together to attain the final conversion; plus, an anti-fraud detection system.

  • 40% decrease in buying media costs.

  • 100% Business Intelligence Analytics, through real-time implementation of an understanding platform business model, which models, combines and displays all marketing and sales data.

You can also join the Twinkey® universe.

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DIGITAL (BANKING)

The third largest bank in America approached us with the objective of achieving a higher-quality credit card conversion through their digital channels. 

Thanks to the implementation of our unique algorithm, we obtained a series of wizbits and key micro-moments that determined an efficiency in: 

  • 22% conversion of credit cards approved directly in the digital channel.

  • 85% of leads met 100% of the predetermined approval criteria.

  • 22% of pre-approved users visited the point of sale to finalize the operation.

You can also join the Twinkey® universe.

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MOBILE APP (BANKING)

One of the most renowned financial groups in Latin America approached us with the goal of strengthening their positioning in the digital space — specifically focusing on the growing retirement funds sector (regionally known as “afore”).

Thanks to the implementation of our unique algorithm, 12 wizbits were discovered and representing the most effective audience for our client, which ultimately helped simplify by 80% the target universe initially set out. We were able to:

  • Position the mobile app as a leader platform in the “afore” sector

  • Get, by far, the largest number of signups

  • Attract a a considerable number of clients from the competition

  • Build from the ground up a new communication channel between the brand and its customers

You can also join the Twinkey® universe. 

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E-COMMERCE (TELECOMMUNICATIONS)

One of the largest telecommunications companies in the world, came to us facing the challenge of positioning its e-commerce business in a market traditionally dominated by domestic companies.

Through our Audience-Driven Intelligence methodology, we were able to find specific audiences to determine which actions were the most suitable at certain times, which helped us achieve the following:

  • Multiply projected sales by 5x

  • Reduce acquisition costs by 2.5x

  • Multiply purchase frequency by 1.3x

In less than a year, we managed to position the brand’s online store in the sixth largest e-commerce business in Mexico, this becoming an official sales channel for the company and in a new marketing space for its business partners.

By going above and beyond of the initial scope of work helped solidify our relationship with the client, so much that not long after we became strategic partners.

You can also join the Twinkey® universe. 

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E-COMMERCE (RETAIL)

One of the largest global distribution chains came to us facing the challenge of positioning its e-commerce in a market dominated by already-established national and international companies and stores.

Through our Audience-Driven Intelligence methodology, we were able to locate specific audiences to determine which products, at what times and within which audiences they should engage with, thus achieving the following:

  • Multiply projected sales by 5x

  • Multiply average ticket by 3.5x

  • Multiply purchase frequency by 3x

In just three months we were able to clearly identify at least six different micro-moments that transcended in the communication strategy, becoming the basis for growth during the following two years.

You can also join the Twinkey® universe.

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OUR CLIENTS

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