Our Company

WHY TWINKEY®

Twinkey was founded on simple yet ambitious promise: To keep pace with today’s multifaceted digital world.

We are Performance-Driven Consultants — bringing together the world of strategy consulting, online media buy and a know-how of the digital space.

Our goal is to provide brands with a crystal-clear point of view—always through an ROI-centric approach, always based on the use of data. Not only we help organizations exceed their business objectives, but also drive them into the future while developing—on their behalf—the perfect ecosystem that combines Owned, Paid & Earned media.

We employ our algorithm, engaging both technology + our human team, to deliver Audience-Driven Intelligence®

 

 

WHAT IS AUDIENCE–DRIVEN INTELLIGENCE?

As Performance-Driven Consultants, and working closely with your brand, we develop dynamic business intelligence, based on the understanding of audiences.

 
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WIZBIT®

The Wizbit® is the basic unit of efficiency that provides the necessary information to identify and multiply audiences with a level of engagement of up to 5X Performance ROI.

 
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BI COLLABORATIVE SOLUTION

Welcoming a new collaborative marketing model, our main goal is to innovate by utilizing “Descriptive, Predictive and Prescriptive Analytics.”

 
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Global Presence

 
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Profiles

 

HUGO OLLÉ
CEO

The Twinkey® Company

With 16 years of experience in marketing, tech pioneer, lover of integration, and recipient of more than 20 international prizes (EFFIES, Best Pack, AEMI, FIP Awards...).

Additionally, Hugo has successfully collaborated with leading companies within his area of expertise, such as MC Marketing and Communications, Arena - Havas Media, and TheBlogTV.

He founded his first company, Cibeles Meeting, in Madrid in 2000, later selling it in 2005. Among the company’s most prominent products was the first online hiring platform in Spain.

In 2009, he launched Sostenibilidad sin Ataduras (Sustainability Unbound), the first company focused on sustainable architecture in Spain, dedicated to recycling ocean shipping containers.

In 2011, he co-founded Marnie Digital in Mexico, going on to expand to Miami and Argentina, boasting clients like Gatorade, BMW, L’Oreal, and Teletón.

In 2014, along with Pilar Cerda, he founded the Twinkey® Company, ushering in a new era of digital agencies. At the company’s core is the implementation of a proprietary algorithm, based on audiences’ continuous changes in behavior.

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PILAR CERDA
COO & FOUNDER

The Twinkey® Company

Pilar is a pioneer of digital marketing and of the Audience-Driven Intel model. She was a key element in the launch of Televisa’s first digital platform “esmas.com" in Mexico. She participated as Sub-Director of Technological Development for the President of Mexico, developing various e-government initiatives. In 2014 she founded Twinkey® with Hugo Ollé; the company specializes in digital transformation and marketing in Real Time. Currently, Pilar serves as the operative head of Aikiú® where she ensures the development and the delivery of results for their clients through Intelligence of audience-based businesses.

Currently, Pilar serves as the operative head of Aikiú® where she ensures the development and the delivery of results for clients through audience-based intelligence.

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ANDRÉS NAVARRO
CHIEF GROWTH OFFICER 

The Twinkey® Company

With more than 23 years of experience in interactive marketing

He is a recognized leader in interactive marketing consulting, a multidisciplinary professional who has successfully completed digital transformation projects for major companies. In 2015, from his position at MEC (Group M), he led the media and communications strategy for the launch of AT&T Mexico.

His expertise includes project management of technological transformation and brand strategy initiatives. The prominent companies he has collaborated with include: MEC, OMG, IPG, Prodigy MSN, VISA, Coca-Cola, MasterCard, Pepsi, Nokia, J&J, McDonald's, GM, Sears, P&G, and Unilever.